Internal Blogging

Besides stay interviews, internal blogging is an excellent communication platform to increase performance and retention.

Internal blogging encourages business conversations, team building, project management, knowledge sharing, cross-shift communications, and provides a window of opportunity to learn what employees think about their company*.

Companies that support internal blogging have seen improvements in their products, processes, and quality of service as a result of employees being more communicative, more involved, and more outwardly focused. Other benefits of internal blogging include:
• Employees enjoy their work more,
• Employees connect more with people outside their teams, and
• Employees share and receive information on a whole in a new scale.

Furthermore, the best employee blogs allow for open brainstorming and problem-solving and thereby improve efficiency across the organization.

For these reasons, internal blogging has a great potential to become another “HR best practice”. However, before your organization can deploy internal blogging, it must be considered either this framework is appropriate given your organizational circumstances.


* Wright, Jeremy (2006). Blog Marketing. New York: McGraw Hill.