As buyers of human resource services, human resource professionals are pampered with diverse give-away articles. Cups, pens, notepads, key rings and chocolates are the most frequent promotional items brought to business meetings by recruitment agencies’, hr software providers’ and other service companies’ representatives.
All those items are meant to deepen customer contact, combined with the aim to generate customer loyalty. They give not only eye contact with the service provider, but present something "tangible" in the hand.
Towards the end of the year, Randstad, the second largest HR services provider in the world, implements personalized calendars as their marketing instrument which reminds that b-2-b is done by individuals and not businesses. Check a few pages below:
This calendar definitely increased my attention far more than any other promotional item. And as a person making buying decisions, I am precisely the target group. Usability of calendar and maximum individuality is given. Furthermore, the calendar does not only become a possession but a memorable "gift" with a high potential to strengthen word of mouth. Randstad successfully conveyed the feeling of being cared for individually by their company as a customer.