Personal Impact Map

The rise of job branding clearly shows that companies are unable to communicate to their employees how each and every one of them creates value.

Thus, only a few employees can share bottom-line accomplishments like increased revenues, decreased costs, increased prices, increased product/service quality (so that it leads to one of the previous three) or efficiency improvements (better, faster, cheaper) during their tenure.

The vast majority of the workforce does not even believe they make a difference let alone their performance or lack thereof can have an impact on the company’s profits. As a result, when applying for a new job, many applicants have difficulties specifying their achievements.

Managers should start changing this reality by helping employees develop a personal impact map. Together with HR professionals, they should undertake job redesign to create positive benefits, better outcomes, or further progress toward employee career goals.

As a result, each employee will understand how specific activities that he or she performs contribute to the organization’s vision. They will also better recognize their accomplishments.

Lastly, job branding and personal impact mapping can act as catalysts for meaningful and purposeful jobs across the board.