Tuesday, October 27, 2009

Beginning a Career in the Creative Department of an Ad Agency

Concerning career opportunities for creative talent in Advertising Agencies in Mainland China, I am upbeat about their prospects. People with excellent creative thinking abilities, graphic skills, a strong work ethic, and client centric outlook will always jump ahead of the curve.

In the early stage of one's career, young designers should concentrate on enhancing their design skills, learning to manage time and project challenges effectively and efficiently, and demonstrating superb standards of quality on a consistent basis.

Given the fact that the vast majority of local designers have relatively weak conceptual and English skills, I would also suggest that young designers undertake a frank self-assessment and if needed, commit to devising and implementing a workable plan for personal improvement in these areas. A few tips include studying and practicing different kinds of art forms and actively engaging in brainstorming sessions.

Now, once a designer begins to climb the career ladder, they will need to demonstrate confidence and comfort with doing new things all the time and exemplify an attitude that embraces a variety of media; not only the traditional ones but also any imaginable space between the brand and its consumers.

No comments: