Tuesday, July 20, 2010

What do Ba Ling Hou have in common with the Millennials

Reading the “Managing the Millennials” by Espinoza, Ukljea, and Rusch (2010, published by John Wiley & Sons) is like finally verbalize everything what presented a challenge when striving to understand, interpret, and manage behaviors of Chinese employees. In particular, those called the Generation 1980’s (Ba Ling Hou), born and raised after Deng Zhao Ping reforms, whose third socialization has been taking place in Multinationals or KMUs in China of European or American origin. I don’t know any book on intercultural communication explaining behaviors of young employees in China more accurately then “Managing the Millenials”. Though, this book refers to Americans only without aspiring to have any cross-border relevance.

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