The first quarter of 2012 past. Three HR Topics facing HR professionals this year have all to do with Employer Branding.
The first one is recruitment related topic, candidate journeys/experience and concerns future and potential employees. Designing candidate experience in a way that it ensures recruiters’ responsiveness can help companies to differentiate themselves in a war for talent.
The second topic relates to performance management and concerns current employees. Key issues include employee conduct, performance improvement plans and strategies for dealing with a problem employee. Designing full-filling jobs with the right performance metrics can help companies to create meaningful customer relationships and outperform their competitors.
The third topic pertains to leaver journeys/experience which affects departing and ex-employees. Companies need to design outplacement processes in a way that emotions are well managed, feelings are compensated, and financial matters are taken care of. Other issues are strategies and tactics for dealing with any potential ex-employees negative feedback on employers’ review and ratings site.
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