Tuesday, August 21, 2012

Innovation in Job Advertisements

Given the best practices of job advertisements, many job ads became pretty uniform. Hence, it is quite refreshing when some HR departments act creatively to stand out from the crowd. 

In this post, I’d like to point out seven examples, five from Poland and two from Germany.

1.      Aplikom intends to motivate jobseekers to apply with inviting them to read their employees’ reviews of work at Aplikom.

2.      Corresponding to employee satisfaction, Atena added a sentence “90% of employees are satisfied with their work at Atena”.

3.      MobileMS that looks for sales people, listed the remuneration structure candidates can expect along with the total salary to be earned after 3, 6, and 12 months. The employer also shares their annual revenues so that candidates can better understand their income potential.

4.      On the opposite, Aviva’s requirements for a complete application are scary. Intern candidates are required to submit a photo, date of birth and marital status. Notably, the employer also provides an option to apply without those details by using their contact form.

5.      Instead, Edelight’s idea to attract candidates was to ask for their competency level at football table. Moreover, Edelight uses the job advert to cross-promote themselves as shopping destination. They wrote “By the way, you can find the right kind of attire for the job interview here: www.edelight.de/mode”.

6.      Switalski & Synowie’s attracted my attention, because they thank their applicants for submitting their application upfront.

7.      Flare Games job ad disconnects with best practices altogether. First, job duties are incorporated into the list of requirements. Second, no capital letters are used in the text. Third, text applies mathematical formula to define the talent wanted and geographic latitude and longitude of company’s headquarters. Finally, the job ad is enriched with a QR Code.

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