In China, the War for Talent is raging with no end in sight. Therefore, instead of fishing in the same talent pool as your feisty competitors, try to concentrate on influencing the size of your pool. Actions that can be taken include:
•Creating a "fun" and frequently updated website that appeals to and inspires students to pursue a career in your industry and with your company.
•Offering observation placements whereupon students spend a full week with in-house people to see what working in the company is like, what people do, and what makes the company tick.
•Having an open-house to introduce the company’s office environment, works, and people (Make it enjoyable like a tour at a "chocolate factory").
•Sharing your people's knowledge and experience with University students by placing one of your brightest stars in front of the class and having them teach a full course.
•Engaging schools to advertise your Internship program.
•Sponsoring scholarships.
•Participating in career fairs.
•Collaborating with University professors to write and publish a white paper and/or case study on your company’s challenges, what solutions were enacted, and the results of the project in question.
•Inviting the news and newspapers to cover your company's accomplishments, any special employees, and report on new and interesting projects.
•Providing alternative work programs that cater to and bring in seasoned people to work on a part-time or interim basis.
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