You cannot stop marketing to your employees just because they work for you. Employees must be constantly reminded of why they joined the organization in the first place and what is special about your company that causes them to stay.
A few ideas for strengthening your company’s brand internally:
• Communicate your strengths frequently; for example, your involvement in the community, awards, and successes that are acknowledged in the press or by professional associations.
• Encourage stories about what it is like to work at your company and store them as a “Story Inventory”.
• Engage employees during the interview process by having them deliver a company pitch to job candidates.
• Involve your employee’s family, if applicable.
• Celebrate your accomplishments publicly.
Internal branding efforts help build self-esteem, commitment, and increase motivation among employees.
No comments:
Post a Comment